Physical AI Infrastructure ☱ PhyStack

Our story

PhyStack

PhyStack: From attention to infrastructure

Our mission is to power the real-world AI revolution by giving developers and businesses the infrastructure, tools, and edge intelligence they need to build scalable, physical-world applications. Faster, smarter, and everywhere.

It started with a spark

You have met us through the Ombori magic mirrors, smart recycling bins, or virtual queues. These projects captured headlines and brought millions of people into contact with our work. We designed those moments deliberately: to win attention, build reach, and validate our approach.

And it worked. The early momentum opened doors to global brands and proved the first phase of our 2019 master plan: Get known. Get funded. Get profitable. Get big.

From there, we moved fast and executed relentlessly. We transformed from headline-grabbing projects into building a real Platform-as-a-Service (PaaS) for building and scaling physical-world applications. Retail was our first proving ground because that's where we gained attention. However, the platform was designed from day one to be vertical agnostic: capable of transforming any physical environment, anywhere.

Today

PhyStack is the evolution of that vision: a global, edge-native infrastructure platform built for the real-world AI revolution.

We believe the next digital frontier isn't in the cloud. It's in the real world, where life happens. From intersections and warehouses to farmlands and ports, building for the physical world has been messy, fragmented, and slow. We're fixing it. PhyStack is the infrastructure layer for real-world intelligence, turning edge devices into scalable systems, empowering developers to ship AI solutions in days, and making proof-of-concept to production a repeatable, capital-efficient playbook.

Backed by industry giants, built for developers, and designed for scale, PhyStack is here to make real-world AI not just possible, but profitable.

We captured the world's attention. Now, we're reshaping its spaces.

H&M magic mirror
PhyStack Solutions
Store digitalisation platform
AI in physical stores
Global operations
50+ countries
Signals per month
0.5+ Billion
Purchases per month
35+ Million
BBC
Story
Story

Powering the real-world AI revolution with infrastructure, tools, and edge intelligence for developers and businesses to build physical-world applications.

Praise for PhyStack

The numbers speak for themselves. Customer engagement has been very positive since we launched.

H&M
Alex Bilbao H&M Business Development
Alex from H&M
Quotation mark
  • AI Enhanced
  • Composable
  • Secure & compliant
  • Developer first platform

Apps connected to the real world

A digital map of your physical infrastructure. Every device, peripheral, and space has a twin.

Config cascades automatically. Apps & devices know exactly where they are.

Apps connected to the real world
PhyOS
PhyOS: Our hardened OS that recovers from failures, updates itself, and runs anywhere your infrastructure lives.
Over-the-Air Updates
Over-the-Air Updates

Atomic updates with rollback and forward capabilities. Update thousands of devices without touching them.

Resilient & Self-Healing

Automatically recovers from network and power failures. Built for unattended reliability.

Resilient & Self-Healing
Full hardware control
Full hardware control

HVAC, lighting, gates, sensors, charging stations... Control any hardware, with or without an OS.

Hardware-accelerated AI

GPU-powered inference for on-device AI.

Run models at the edge with hardware acceleration—real-time, private, no cloud round-trip.

Build agents for the physical world

Autonomous workflows that sense, decide, and act. Connect AI to real-world infrastructure—not just chatbots, but agents that control physical systems.

Real-time device communication

Real-time device communication

Peer-to-peer. No cloud in the middle. Devices talk directly—lower latency, works offline, scales without bottlenecks.

ARM architecture
Intel architecture
NVIDIA architecture
Any chip. Any architecture. One codebase.
FeaturePhyStackAWS GreengrassAzure IoT EdgeBalenaNVIDIA Fleet
Multi-arch support
Support for Intel, ARM, NVIDIA architectures.
GPU acceleration
Hardware-accelerated computing capabilities.
ML framework support
Support for machine learning frameworks.
OS & device management
Operating system and device management capabilities.
Application management
Application lifecycle management.
Employee / visitor UI/UX
User interface for employees and visitors.
MLOps
Machine learning operations and lifecycle management.
Peripheral management
Management of connected peripheral devices.
MCP/LLMs environment interactions
Multi-channel protocol and large language model interactions.
Analytics & dashboards
Real-time analytics and dashboard capabilities.
Access management (location)
Location-based access control and management.
Resilient Edge Network stack
Robust edge networking capabilities.

Contact PhyStack